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Patti McCoy is the Senior Director of Marketing for Heritage Health Solutions. She is responsible for leading the overall growth and direction of the company’s brand image, marketing initiatives, and media platforms. Patti also develops and executes the company’s marketing strategy, grows the demand for Heritage’s network of integrated health care services, cultivates opportunities in new and existing markets, oversees website design and content, optimizes all aspects of customer interaction, and initiates and maintains all public relations and community relationships to help benefit and promote Heritage’s image and business model.
Prior to joining Heritage, Patti held strategic marketing positions at PRIMEDIA Health Care, Inc.; MedSynergies, Inc.; Terumo Cardiovascular; Essilor of America, Inc.; Johnson & Johnson Medical, Inc.; Ethicon Endo-Surgery, Inc.; and Ethicon, Inc. Patti served seven and a half years in the United States Air Force as a commissioned officer before her career in the health care industry.
Patti is a graduate of Smith College Leadership Consortium in Strategic Marketing. She also holds a Bachelor of Science degree in Speech Language Pathology and Psychology from Texas Woman’s University and a Master of Arts degree in Management from Webster University. Patti is a member and mentor with American College of Health Care Executives.